Algolia provides a host of benefits that enable companies to engage more users and optimize various functions within the organization.
With Algolia’s dashboard, you’re able to customize your website’s search as well as view search analytics. It enables your business and marketing teams to engage and customize the search experience to the benefit of your users. With it, you can do the following:
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Promote specific products or brands
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Add personalization to your search
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Test different search configurations
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Get insights and analytics on user behavior
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Get insights and analytics on your products
If you’re a fan of highly detailed analytics and insights data to power your decision-making processes, then you’ll love what Algolia has to offer. With the dashboard, you can access data that gives you a greater sense of who your users are and how they behave with your catalog/content:
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View click and conversion metrics, which tell you which products (or content) your users clicked on, and which ones they purchased or liked.
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See which searches are popular and which searches are returning no results. With this information, you make decisions like promoting popular products or content knowing that’s what your users are looking for.
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View these analytics for subsets of your users: such as those shopping from their mobile phones, or from specific countries.