Using a subscription business model has been proven to be a wildly successful way to grow a business. Just ask the people at popular box subscription brands like FabFitFun and Dollar Shave Club. In fact, the subscription box market is valued at around $15 billion today. Depending on your business, giving customers a frictionless way to purchase your offerings on a regular basis is a critical element in building a loyal customer base.

By implementing a subscription business model, you could reap the following benefits:

• Gain a reliable stream of revenue

• Increase the average LTV of each customer

• Increase customer retention

• Reduce customer churn

There are many differences between a subscription business and one that sells individual products and services, including the way in which the business takes payments from customers. Having the proper tools and software in your arsenal is important for successfully operating on a subscription business model. One of those tools is Recharge, one of the leading platforms to enable subscription-based businesses to launch and scale.

How does Recharge work?

Recharge is a recurring billing app that enables you to automate and manage all aspects of your subscription business with ease. It can be integrated with ecommerce platforms such as Shopify and BigCommerce, among others. With it you can do the following:

• Transform existing one-time products into monthly and annual subscriptions

• Determine how often a customer is charged

• Determine how often a product is shipped

• Offer discounts when a customer subscribes

• Set expiration dates on subscriptions

• Create pre-paid gift subscriptions

What are the benefits of Recharge?

One of the reasons why thousands of the fastest-growing brands have chosen ReCharge is because of the extensive subscription management capabilities it offers to merchants and their customers. For example, customers can easily change the subscription interval and their billing method or even cancel their subscriptions altogether. They can also make adjustments to their deliveries without needing to reach out to your support team, saving time and effort for both parties. They offer flexibility and an elegant user experience that keeps customers coming back for more.

Another benefit that might not be as obvious but is just as important is that Recharge provides business intelligence to inform important decisions. The platform allows you to track, measure, and optimize your business by providing insights like revenue trends, reasons for cancellations, which products are doing well, and plenty more.

How can Sunrise integration help enterprise clients implement complex use cases with Recharge?

For established enterprises that want to achieve that next level of growth, Recharge can be used in more creative and complex ways so that they can get the most out of this dynamic platform. 

Sunrise Integration can help large companies benefit from Recharge in the following ways: 

• integrate Recharge to their ERP and CRM system

• integrate with mailing lists and loyalty programs

• integrate with APIs (e.g. allows customers to modify their subscription over time)

• implement installment payments (in place of a bank)

• add and remove products, mix and match, automated pick and pack

• on-demand manufacturing

• link Recharge with customer service systems

• migrate to Recharge from other systems and platforms–our team ensures seamless real time migration so that there’s no gap between an old subscription system and ReCharge, which can cause a company to lose customers

Launch and Scale Your Subscription Business with Recharge