BigCommerce to Shopify Plus Migration & Site Optimization

First Glance

Rock Revival is a premium denim brand that blends rock and roll influences with high-quality craftsmanship. Their collections feature a diverse range of men’s and women’s denim apparel, characterized by unique washes, embellishments, and intricate detailing. With a strong commitment to style, quality, and individuality, Rock Revival has built a dedicated customer base that values both fashion and function.

Looking to modernize their online store, enhance site performance, and provide a seamless shopping experience, Rock Revival decided to migrate from BigCommerce to Shopify Plus. They needed a reliable Shopify partner to ensure a smooth transition and optimize their ecommerce operations without disrupting their business. With extensive experience handling complex migrations and creating tailored Shopify Plus solutions, Sunrise Integration was the perfect partner to guide them through the process.

The Challenge

Rock Revival's existing ecommerce platform presented several limitations that hindered their ability to scale and implement new features. They needed a more flexible and robust platform that could support a growing customer base while providing an enhanced shopping experience. A critical aspect of the migration was ensuring a seamless transfer of product catalogs, inventory, customer data, and historical orders while maintaining operational continuity.

The brand also sought to refine their online shopping experience by introducing more advanced ecommerce features that would improve product discovery and drive conversions. Customizing collection pages with refined filtering options became a key priority to enhance the user journey. Additionally, Rock Revival wanted to optimize their site's design to better reflect their brand identity while maintaining high performance and ease of navigation.

The Solution

Sunrise Integration developed a comprehensive migration strategy to transition Rock Revival’s ecommerce operations smoothly to Shopify Plus. The process began with a detailed analysis of their existing store and business requirements to ensure a seamless migration with zero downtime. The full transfer of products, customer accounts, and order history was executed with precision, allowing Rock Revival to maintain business continuity throughout the transition.

A major part of the project involved UX design and theme development. We selected a premium Shopify theme, ensuring compliance with CRO, functional requirements, information architecture, and ADA standards. Our team developed and refined key frontend pages, including the homepage, product list page, product display page, cart, checkout, and other informational sections. By focusing on both aesthetics and functionality, we ensured an improved user experience that aligned with Rock Revival’s brand identity.

With a focus on enhancing user experience, the new Shopify Plus store was built to streamline navigation and product browsing, ensuring a faster, more intuitive shopping experience. To further optimize product discovery, advanced filtering capabilities were implemented on collection pages, allowing customers to refine their searches with ease.

To enhance ecommerce capabilities, we integrated several additional features. The Rebuy Engine was implemented to provide AI-driven personalized recommendations, increasing customer engagement and boosting conversions. Wishlist Plus was installed and configured, allowing users to save and revisit their favorite products. Shopify’s installment payment options were also set up, enabling flexible purchasing options through Shop Pay, Klarna, or Affirm. Furthermore, we assisted in migrating their email marketing infrastructure, updating templates, pop-ups, and automated sequences to align with their new Shopify Plus setup.

To support Rock Revival’s team in managing their new Shopify Plus store, Sunrise Integration provided training sessions, ensuring they had full control over their ecommerce operations. The transition was backed by post-launch support, allowing for adjustments and refinements as needed to maximize the platform’s capabilities.

The Outcome

The move to Shopify Plus provided Rock Revival with a modern, scalable ecommerce platform that delivered noticeable improvements in site performance, speed, and user experience. The enhanced design and navigation allowed customers to browse and shop more efficiently, while the advanced filtering options made product discovery seamless. With AI-driven recommendations and wishlist functionality, engagement and conversions saw measurable improvements.

The new Shopify Plus infrastructure positioned Rock Revival for long-term growth, providing a strong foundation to support their evolving ecommerce strategy. With a fully optimized online store, they now have the flexibility to adapt to changing market demands, implement new features, and further enhance their customer experience.

Looking to the future

Rock Revival’s transition to Shopify Plus has set them up for continued success in the competitive ecommerce landscape. The platform’s flexibility and scalability will enable them to explore new opportunities, refine their marketing strategies, and expand their digital presence. Sunrise Integration remains a trusted partner, ready to support their future growth and ensure their Shopify Plus store continues to evolve alongside their business needs.