Transforming Retail Operations with Shopify and SAP ERP Integration

First Glance

Genexus International, Inc. is a leading ecommerce retailer in the fashion and apparel industry, managing six unique retail brands. With a mission to provide high-quality products and exceptional customer experiences, Genexus values efficiency, innovation, and scalability. Their diverse offerings cater to a wide audience, making operational precision critical to their success.

Genexus approached Sunrise Integration to address inefficiencies in their current systems and create a streamlined process for managing their B2B operations. Their Shopify ecommerce stores and SAP ERP system operated independently, leading to disjointed workflows and unnecessary manual work. With an ambitious goal to unify these systems across multiple brands, Genexus sought a partner with expertise in complex integrations. Sunrise Integration has been working with Genexus for over 9 years providing custom integration services and was the obvious choice to upgrade the ERP and fix the B2B challenges they faced.

The Challenge

Genexus faced the challenge of disjointed operations between their Shopify, JOOR and SAP ERP systems. This lack of integration led to significant inefficiencies, including manual data transfers for order processing, product updates, and inventory management. Managing these workflows manually consumed valuable time and resources, limiting scalability. The complexity was further exacerbated considering Genexus has six Shopify brand stores, each with unique workflows and inventory needs.

While customization was essential, Genexus also needed centralized control to maintain consistency across their operations. This included managing purchase orders (POs) and return merchandise authorizations (RMAs.) The current manual process was creating bottlenecks in supply chain management and customer returns processing.

Success for Genexus meant creating a unified, scalable platform that could synchronize data in real time, automate manual workflows, and improve efficiency across all their brands. The solution needed to support their immediate operational needs while providing the flexibility to onboard additional brands as the business grew.

The Solution

Sunrise Integration worked closely with Genexus to develop a solution that addressed their business goals. The core of the solution was a custom connection platform. This service acted as a bridge between Shopify and SAP ERP, automating key processes such as order synchronization, product updates, fulfillment tracking, and PO and RMA management. The platform was tailored to Genexus’s needs, ensuring that each Shopify store could operate with custom configurations while maintaining centralized control.

To streamline the returns process, we developed an enhanced RMA portal with advanced features. The portal provided return-reason management, automated notifications, and approval workflows, significantly improving efficiency and accuracy. Customers and internal teams experienced a smoother returns process, reducing friction and enhancing satisfaction.

For PO management, we integrated SAP-driven imports and vendor notifications, enabling seamless collaboration. Advanced Shipping Notice (ASN) functionality was introduced, including split shipment capabilities for detailed tracking and improved visibility. This innovation optimized supply chain management and strengthened vendor relationships.

Third-party integrations expanded the platform’s functionality. Connectors for JOOR, Returnly, and UPS Capital were developed, enabling Genexus to process returns efficiently, collaborate with vendors, and manage shipping more effectively.

Throughout the project, Sunrise Integration employed an agile development process with regular feedback loops to ensure the solution aligned with Genexus’s evolving needs. By combining cutting-edge technology, robust project management, and a collaborative approach, we delivered a solution that exceeded expectations.

The Outcome

The custom integration platform transformed Genexus’s operations, delivering measurable improvements across all areas. Order processing time was reduced allowing faster fulfillment and improved customer satisfaction. The new purchase order features helped streamline vendor collaboration and optimize supply chain processes. Their entire B2B process became more efficient and user-friendly.

The platform’s scalability allowed Genexus to manage all six Shopify stores seamlessly, with the flexibility to onboard additional brands in the future. This unified system enabled real-time data synchronization, reducing errors and improving operational accuracy.

By automating manual workflows, Genexus freed up internal resources to focus on strategic initiatives rather than routine tasks. This efficiency positioned them to scale their operations confidently while maintaining the high-quality standards their customers expect.

With a fully integrated platform in place, Genexus is well-equipped to expand its operations and explore new opportunities. The flexibility of the solution ensures that they can adapt to evolving market demands, onboard additional brands, and integrate new technologies as needed.

Sunrise Integration remains a trusted partner for Genexus, supporting their ongoing growth and innovation. Future plans include leveraging advanced analytics, exploring AI-driven inventory management, and expanding third-party integrations to enhance functionality further.

This case study demonstrates how a strategic, tailored approach to system integration can transform retail operations, driving efficiency, scalability, and long-term success. By addressing their challenges with innovative solutions, Genexus is positioned to lead in the competitive ecommerce fashion industry while delivering exceptional value to their customers and partners.